Leaders aren’t born with a blueprint for success. They are forged through experience, shaped by challenges, and refined through continuous growth.

Decide 2 Lead is for those who understand that leadership is cultivated, not inherited—point to training, hard work, adversity, and personal experiences as the defining factors of outstanding leadership. They recognise that true leadership is about resilience, adaptability, and a relentless commitment to growth.

The choice is yours. Will you shape your own leadership journey?

Forging peak performance creatives

Forging peak performance creatives

Invested in You

  • Investing in yourself and your career is the most powerful decision you can make. The Decide 2 Lead mentorship program offers more than just guidance; it opens doors to a network of accomplished professionals and like-minded individuals you might not otherwise have access to. Whether you’re just starting out, aiming for your next promotion, looking to lead, or start your own business, this program connects you to a supportive community that can accelerate your growth and progress.

    With over 30 years of combined experience, I’m here to help you unlock your full potential and achieve your goals.

  • The creative industry is exhilarating, but it comes with uncertainty, competition, and constant change. Whether you’re a student, designer, creative lead, freelancer, or company, you’ve likely faced one or more challenges.

    Too many talented creatives struggle to grow because they lack the right guidance, support, and industry knowledge. This program is here to change that.

  • With over two decades of experience spanning agencies (large and boutique), client-side roles in global corporations, and my own design business, I offer real-world, actionable mentorship tailored to your career or business needs.

    This program bridges the gap between where you are and where you want to be—helping you build confidence, refine your skills, and take the right steps to achieve creative and professional success.

Find new avenues, accelerate your career

In a rapidly changing world, stepping up is no longer optional—it’s existential decision one cannot postpone. The Decide 2 Lead mentorship program is for those who refuse to be left behind, who are ready to rise above the ordinary and embrace the future with confidence.

Just as no elite athlete reaches peak performance without a coach and a dedicated team, creatives too need support to achieve greatness. Yet, the creative industry has often been left to navigate this journey alone. It’s time to change that. As your coach, I’ll be your guiding force, providing the tools, training, and support to pursue your objectives. With a personalized dashboard, we’ll track your progress and ensure you reach the pinnacle of your career.

Let’s embark on this journey together.

Step 1

Every great journey starts with a conversation. Whether you’re ready to level up your career, explore new creative possibilities, or just need the right guidance, I’m here to help.

Your future starts now!